Keyword research

Why Keyword Research Is Valuable For Google Rankings

Being able to be ahead of the game and on top of a keyword that is not popular yet but will be tomorrow is a game changer. This will allow you to have content that drives future business ready to roll. Using the right keywords in articles, blog posts, or product descriptions can help you rank in search engine results and can drive traffic and new leads to your website for months or sometimes years after you’ve published those pages. When you rank for a keyword that matches the content of your page, your organic traffic can outperform paid traffic or ads. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Ideally, your brand should do keyword research at the outset of a new SEO campaign. It doesn’t matter if you’re a startup company looking to connect with an audience for the first time or an established brand re-evaluating an existing approach, keyword research should come first. An experienced UK SEO Expert will help you to improve your ranking on the search engine while also not exceeding your budget.

Important SEO Statistics

Come explore these eye-opening stats about SEO to see how search engine optimization is impacting your business today.

54% of smartphone users search for business hours and 53% search for directions to a local store.
13.53% of keywords with ten searches per month or fewer consist of only one or two words.
73.6% of domains have reciprocal links, meaning that some of the sites they link to also link to them.
25.02% of top-ranking pages don’t have a meta description.
12.29% of search queries have featured snippets in their search results.
Mobile searches for store open near me (e.g., grocery store open near me) have grown by over 250% from 2017–2019.

A B2B SEO Agency knows that content quality and user experience are the most important elements of search engine optimization.

Building Quality Backlinks

The internet is one source of big data that will continue to grow and will always be accessed as a source of information. If you get high quality links forming reputable directories and other resource sites can help to drive traffic to your website for years to come. A backlink listed among hundreds or thousands of links on a single page is likely not as valuable as a link referenced among fewer. Beyond link equity, a user would be hard-pressed to locate your link among the hundreds and click through to your content, eliminating value. An important factor when it comes to backlinks is relevance. In addition to calculating the authority of a backlink to your website, Google is also looking at the relevance of the link—does the topic of the link, page content, or website match the topic of the link target? Google’s algorithms are so complex that a link’s relevance will be just as important as its source. Working with a SEO Specialist can be extremely beneficial to your business.

The Benefits Of Local SEO

You can use local SEO to drum up great PR for your business. This might include reaching out to websites for features, asking clients for positive reviews, submitting guest posts, or otherwise improving your online reputation. Your market is made up of the physical locations of your customers when they search for your brand and its offerings. Google shapes results based on the location of the customer in your market and the perceived intent of their search. At a high-level Local SEO works like normal Google search. When Local business reviewers uses the city or keywords, it sends signals to Google that you are a trusted local business. Potential clients have to trust the judgment of the SEO Consultancy as to how strong the competition is, what site optimization is required, and what opportunities exist.

Putting Together An International SEO Plan

When you create a new domain for a new country, you more or less have to start from zero from an SEO perspective. International SEO stretches across everything from handling your URL structure and domain name, to delivering consistent content relatable to your target language and culture. Whether it’s Google, Bing, Baidu, Yandex and another search engine, improving your ability to localise your international content reaps visibility benefits. I’ve seen websites meant to target French or German markets either written exclusively in English or, even worse, a jumbled up mess of both, with homepages in the native tongue but product pages in English. Localizing your site will include various design considerations. Chief among them will be how the language fits within the template. Good tools combined with a can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more.

Advanced SEO might feel complicated, but it really all boils down to how much value Google thinks you provide to your users. Be creative, come up with unique approaches to problems, implement industry best practices, and use the right techniques to improve your SERP ranking this year. Be careful and do your homework before you suggest an Search Marketing course of action.

One can uncover additional insights about SEO Experts on this Moz page.

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